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Challenger

VFX and CGI commercial

THE CHALLENGE

The challenge was for Challenger to include complementary shots of a refrigerator, showcasing its interior in the cleanest and most visually refined way possible.

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THE SOLUTION

Recreate the fridge entirely in full CGI, allowing complete control over materials, lighting, reflections, and camera angles. This approach ensured a perfectly clean interior, precise product arrangement, and an ideal visual presentation without the limitations of practical filming.

THE RESULT

A set of high-end CGI shots that seamlessly integrate into the commercial, presenting the fridge’s interior with clarity, elegance, and premium quality.

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Check out the Final Result and a short Breakdown

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