top of page
Studio Films LOGO

Cristal

CGI Product Replacement

THE CHALLENGE

Was simple: replace the bottle in the original commercial with the client’s new design, without reshooting the spot.

Black Texture Background

THE SOLUTION

3D track the original footage and accurately recreate the camera movement, lighting, and reflections. Even without having the physical product on set, we modeled and rendered the new bottle in CGI, carefully matching it to the scene so it would integrate naturally into the existing footage.

THE RESULT

A fully seamless shot that looks as if the new product had been physically present during filming captured in-camera with the real bottle.

Rendertest

Check out the Final Result and a short Breakdown

bottom of page