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Kinoe

CGI / Commercial

THE CHALLENGE

Create full-screen macro animations that demonstrate how Savital shampoo works deep within the hair structure, while also incorporating complementary side visuals to clearly explain the product’s benefits and functionality.

Black Texture Background

THE SOLUTION

Develop advanced CGI macro sequences combining fluid simulations and realistic hair simulation. Individual strands were digitally recreated to accurately respond to the shampoo’s interaction showing absorption, coating, movement, and shine in a believable and visually engaging way. The simulations were carefully art-directed to balance scientific clarity with premium commercial aesthetics.

THE RESULT

A set of high-end full CGI shots that match top-tier commercial quality, delivering both a clear explanation of the product’s performance and a visually striking representation of its impact on the hair.

Rendertest

Check out the Final Result and a short Breakdown

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