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Sedal

CGI / Commercial

THE CHALLENGE

The challenge was for Sedal to incorporate full-screen CGI sequences into their commercial to visually demonstrate the product’s hair regeneration benefits—both in a literal, scientific way and in a more creative, symbolic interpretation.

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THE SOLUTION

Create fully CGI animations that clearly showcased the product and its benefits while perfectly matching the style, lighting, and timing of the live-action commercial. We developed detailed sequences illustrating the regeneration of hair strands, combined with a more artistic metaphor: a plant coming back to life, symbolizing strength and renewal. In addition, we produced elegant fully 3D product shots to highlight the packaging and reinforce brand presence within the piece.

THE RESULT

A seamless integration of scientific explanation and artistic storytelling, delivering high-end CGI clips that enhance the commercial’s impact while maintaining visual consistency and premium quality.

Rendertest

Check out the Final Result and a short Breakdown

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