top of page
Studio Films LOGO

SMEG

CGI / Commercial

THE CHALLENGE

The client urgently needed a commercial, but could not provide the physical product for filming.

Black Texture Background

THE SOLUTION

Model the toaster entirely from scratch in 3D, carefully recreating its design, materials, and proportions. We also built the CG environments and food elements, allowing complete control over lighting, camera movement, and product interaction to highlight its key features in the most visually appealing way.

THE RESULT

A stunning, fully CGI commercial that showcases the product’s advantages in a stylish and dynamic manner, proving that not having the physical item is never a limitation.

Rendertest

Check out the Final Result and a short Breakdown

bottom of page