Wolt
CGI Background
THE CHALLENGE
Design five sets from scratch, each guided by a strict creative rule: one dominant color per scene, following the director’s visual direction. At the same time, we had to build a virtual camera system capable of merging all shots into a single 3D environment, creating the feeling of one cohesive world. The complexity increased further as the commercial was intended for multiple countries worldwide, requiring different actors and the delivery of 50 language adaptations.
THE SOLUTION
Film all actors in the exact same location and lighting setup, ensuring consistency across every version. This allowed us to recreate and control all camera movements in 3D, seamlessly integrating each performance into the unified virtual environment. From there, we produced and adapted the commercial across all required languages while maintaining identical visual standards.
THE RESULT
A single concept that expanded into more than 50 high-quality video deliveries, each tailored to different markets yet visually seamless—allowing the campaign to be consistently experienced around the world.